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Search Engine Marketing Case Study

Bea Armstrong, MFTBea Armstrong, MFT

The Problem

Bea Armstrong, a licensed marriage and family therapist, first came to Kethyr Solutions for help designing a new website. She was so thrilled with the design, she decided to hire Kethyr Solutions to help market her website using the company's proprietary search engine marketing (SEM) platform, Kethyr SEM Premier.

Having been in private practice for close to two decades, Bea already had a relatively full case load, but she knew she could leverage the power of the Internet to supplement her offline referrals and maintain a steady flow of new clients.

The Solution

Using the company's powerful and proprietary search engine marketing (SEM) techniques, Kethyr Solutions:

  • Performed the requisite market, competition, and key phrase research
  • Implemented unique search engine optimization (SEO) techniques for each page of Bea's website
  • Submitted Bea's website to all major, and industry-specific, search engines and Internet directories
  • Initiated an ongoing article marketing campaign to build the number of backlinks to Bea's site
  • Used additional, proprietary back-link-building techniques to harness the search engine marketing power of Web 2.0 properties

The net result was that Bea's website went from search engine obscurity to holding first-page positioning on all the major search engines (including Google, Yahoo!, and Bing) in under a month. More than 50% of her new clients now come from the Internet. In fact, after receiving numerous new clients from the Web in a matter of weeks, Bea called us and jokingly asked if we could stop the process because her practice was so full she was referring all new clients to other clinicians!

Contact Kethyr Solutions today, or call us toll-free at 888-538-4971, to find out how we can implement a solution that fits your needs.

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