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E-mail Marketing Campaigns

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Before launching a new e-newsletter or e-zine, it is wise to consult with a writer or marketer to think through the editorial focus, and ultimate intention of the e-mail program. Depending on your experience and comfort level, this strategy session can range from planning out the editorial calendar, to providing input on design and format, to choosing an e-mail service provider for the dissemination of the email content.

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