Kethyr's CAMEL Report Archives…

January 2010 - Present

3/01/10 — How to Plan Your Website … In Less Than an Hour
by Sean Eric Armstrong, "If you're marketing professional services, you need a website … Today, I'm going to show you how to plan out all the content for your new website in under an hour … In fact, if you participate while you read today's article, you could actually have your website up and running in the next couple of weeks.…"

2/01/10 — Using Mind Maps to Make Better Decisions, Take Action Faster, and Get More Done … in Less Time
by Sean Eric Armstrong, "I've discovered a way to make better decisions and get a lot more done … in less time. And even though that may sound like a promotion for a product, it's actually an easy technique you can use any time you want…"

1/03/10 — Do You Make Resolutions or Set Goals?
by Sean Eric Armstrong, "Do you make New Year's resolutions? I used to make them every year. But, like most people, I made them unrealistic and immeasurable, and often tried to achieve too much too fast … But, a couple of years ago, I learned a lesson from one of my mentors that changed everything. And I'm no longer an "oh well, maybe next year" kind of guy…"

January 2009 - Present

12/05/09 — Don't Forget to Watch for, and Use, Seasonal Keywords
by Sean Eric Armstrong, "You may be aware that you need to pay close attention to the principal keywords you choose for your website… But, if you've been working on your site for more than a few months, you've likely recognized that the time of year impacts the number of people searching for your principal keywords…"

11/02/09 — Trick or Tweet? Measuring the Returns on Your Social Networking
by Sean Eric Armstrong, "… Do you find yourself wondering if your social media efforts and time are really paying off? How do you measure the Return on Investment (ROI) of relationship-building and engagement? How can you be sure you're not sucking the time out of your most productive hours each day with little return?"

10/01/09 — There Is No Final Draft When You Write a Web Page
by Sean Eric Armstrong, "As students, we were told we should write a rough draft followed by a final draft. And maybe some additional drafts in between… It's not surprising that we bring a similar approach to writing web pages… But that's not right…"

9/16/09 — What's a Client Worth to You?
by Sean Eric Armstrong, "There's little arguing that a client's value can be determined in multiple ways. Today, I'd like to leave aside discussions of a client's inherent worth as a human being and the pleasure we derive from helping another person succeed and discuss something far more important to the health of your business…"

8/16/09 — Build Your Sales Argument in a Simple, Straight Line
by Sean Eric Armstrong, "Once you have captured a reader's attention with your headline and lead, don't assume that you will keep that attention after the first line, second line, or third line.…"

8/01/09 — Why Story Leads Work … and Five Places to Find Them
by Sean Eric Armstrong, "Even now, with almost a decade of writing promotional copy under my belt, I still find the blank page paralyzing at times. But I've developed a series of techniques I rely on to get into a project. One surefire strategy is to start with a story…"

7/01/09 — Lessons From a Marketing Legend, Part II
by Sean Eric Armstrong, "How do you become a marketing genius — someone who effortlessly comes up with innovative approaches to sell just about anything? Well, you can't. But you can…"

6/15/09 — Lessons From a Marketing Legend, Part I
by Sean Eric Armstrong, "Like David Ogilvy and many other advertising experts, Gene Schwartz believed the headline is the most important part of an ad. But his belief about the function of the headline may surprise you…"

6/01/09 — How to Write Good Sentences — And Why You Should: Two Golden Rules and Five Techniques
by Sean Eric Armstrong, "If you want to be your best in business, you must be a good writer. By good, I don't mean crafty or artful, but clear and persuasive. For our purposes, writing is a means to an end. The end is (1) the clear expression of an important idea or (2) persuasion. To do either well, you don't need to have the literary sensitivity of a Cormac McCarthy, but you do need to do certain things…"

5/19/09 — How to Create A Powerful, Memorable "Unique Selling Proposition"
by Sean Eric Armstrong, "You may already know that "USP" stands for "Unique Selling Proposition," and you probably have some idea of what that means — "It's the thing that makes my product unique," you may be thinking right now. But do you know the three components of an effective USP? Most people don't…"

5/03/09 — "Search Engine Optimization" vs. "Pay Per Click" — Which Route Makes the Most Sense for Your Business?
by Sean Eric Armstrong, "Previously we've talked about Search Engine Optimization (SEO) copywriting and Pay-Per-Click (PPC) ads and the opportunity each presents for your business. Today I'm going to give you an overview of the pros and cons of both, so you can decide which strategy makes the most sense for your online initiatives…"

4/17/09 — The Small-Business Owner's Guide to Blogs and E-Letters
by Sean Eric Armstrong, "Both blogs and e-letters are ideal marketing tools for small-business owners. They give you two inexpensive ways to communicate with your customers, give them useful advice, and reveal your latest products and services…"

4/01/09 — The 3 Basics You Need to Start an E-mail Newsletter
by Sean Eric Armstrong, "Why would you want to start an e-newsletter? According to marketing guru Michael Masterson, an e-newsletter is one of the best ways to make almost any business at least twice as valuable, to generate substantial cash flow, to double or triple your profits, or to turn an interest or hobby into a money-making venture.…"

3/15/09 — A Website or a Blog — Which Is Right for You?
by Sean Eric Armstrong, "The time has come to map out your strategy for taking your business online… Today I'm going to look at four factors that may determine whether you go with a blog or a website…"

3/01/09 — A Low-Cost, Highly Effective Way to Build Your Business
by Sean Eric Armstrong, "Today I'd like to share with you a story about a marketing tactic that will, without a doubt, generate more clients for your business … and get you instantly recognized as an expert in your field.…"

2/15/09 — 10 Ways to Build a Successful, Opt-in E-mail List
by Sean Eric Armstrong, "If you're marketing products or services online and you're not asking every visitor to your website or blog to sign up to receive a regular e-mail from you — you're leaving money on the table…"

2/01/09 — Win Them Over With the Most Surprising Communication Technique
by Sean Eric Armstrong, "Here's a powerful, proven communication technique that's not about speaking. In fact, it's about… not speaking.…"

1/15/09 — Can You Write an Article Like This One?
by Sean Eric Armstrong, "Several of my clients have recently asked me for some advice about writing articles as a self-marketing tool … Here's what I told them…"

1/01/09 — Turning Bad Habits Into Best Practices
by Sean Eric Armstrong, "The habits of success have been studied by great thinkers and philosophers for at least 2,500 years. After personally studying the subject for more than 15 years, I have identified seven habits that you need to develop if you want to perform at your very best in everything you do…"

January 2008 - December 2008

12/15/08 — Rescue Your Website from the Internet "Black Hole"
by Sean Eric Armstrong, "Okay, so you have a website. You've spent time and money getting this thing up. You've used all your creative juices to get the words just right. And you added some nice graphics to make the site aesthetically pleasing. Now what?"

12/01/08 — A Word Is Worth 1,000 Pictures
by Sean Eric Armstrong, "If you've been wondering whether or not your website needs a new look — or if you're considering launching a new website for the New Year — please allow me to share the following anecdote and information. You may be surprised to discover that a new "look" is the last thing your website needs…"

11/15/08 — Credibility: A Convenient Truth in Marketing
by Sean Eric Armstrong, "Why are website search engine rankings like the Oscar for An Inconvenient Truth, Al Gore's documentary about global warming? …"

11/01/08 — "The Only Thing We Have to Fear Is Fear Itself"
by Sean Eric Armstrong, "Unless you've been lost at sea on a life raft or desert island, you surely know that the world's markets have gotten slammed in the last few weeks, and the U.S. economy is facing a crisis the likes of which may not have been seen since the Great Depression. However…"

10/15/08 — Using Testimonials for Maximum Effect
by Sean Eric Armstrong, "One of the best ways to promote your product is through customer testimonials… Better than any other form of proof (logical argument, data, endorsements), testimonials…"

10/01/08 — The Money-Making Power of Two Simple Words
by Sean Eric Armstrong, "Today I'm going to share with you a business-building technique that is extremely powerful, yet almost totally overlooked (or used improperly).…"

9/01/08 — Why You Must "Prove" Everything You Say In Your Advertising — And How To Do It
by Sean Eric Armstrong, "I submit that everybody — including all your customers/clients and potential prospects — is, by nature, extremely skeptical of just about everything…"

8/01/08 — Four "Psychological Hot Buttons" to Turn Prospects into Clients
by Sean Eric Armstrong, "Today I'd like to share a few highlights from a book I recently finished reading, Dr. Robert Cialdini's Influence: The Psychology of Persuasion…"

7/01/08 — Politics, Marketing, and 10 Characteristics of Human Behavior
by Sean Eric Armstrong, "The more you study the communication process, the more you realize that successful communications… be they campaign ads, sales letters, product proposals, service brochures, or Websites… tap into key characteristics of human behavior…"

6/01/08 — Gain New Clients Affordably & Almost Instantaneously — Mastering Google AdWords in 3 Easy Steps
by Sean Eric Armstrong, "I know I need to be in Google … but that can be expensive if you don't know what you're doing. I hear comments like this all the time from entrepreneurs and small business owners just like you who've discovered that simply having a Website isn't enough to be successful on the Internet…"

5/01/08 — 7 Habits for Highly Successful Web Pages: Improve the Response to the Next Web Page You Write
by Sean Eric Armstrong, "Whenever you sit down to write a Web page — whether it's a home page, a subscription page, a contact page, a sales page, or an information page — there are seven steps you can take to ensure that the words you use are as successful as they can be…"

4/01/08 — Help Your Prospects Find You Online: Secrets of Search Engine Optimization (SEO) Copywriting
by Sean Eric Armstrong, "When I look at the ever-growing list of successful Kethyr Solutions Internet marketing clients, virtually all of them have one thing in common…"

3/01/08 — A Winning Strategy To Land Potential Clients
by Sean Eric Armstrong, "What's the best way to promote your business? According to marketing guru Bob Bly, it's by using the Internet. And the best way to promote yourself on the Internet? Bob says it's by developing your own e-zine…"

2/01/08 — 10 Ways to Make Your Speeches More Powerful and Persuasive
by Sean Eric Armstrong, "Speaking to groups of people — large and small — is unavoidable in business. No matter who you're talking to, you want them to listen to you attentively, understand what you are saying, and remember the most important ideas that you are trying to convey…"

1/01/08 — 11 Easy Things You Can Do Right Now To Fix Your Website
by Sean Eric Armstrong, "With each passing year the Internet plays an increasingly vital role in every aspect of our lives. And the more pervasive the Internet becomes, the more you'll find it absolutely necessary to have at least one Website promoting your product or service…"

January 2007 - October 2008

12/01/07 — What Business Owners Don't Know About Price
by Sean Eric Armstrong, "What most business owners don't know about price could fill a shelf full of books. For starters, they do not understand how elastic price is. Only a small percentage of buyers (of anything) base their decisions solely on getting the cheapest price…"

11/01/07 — The Art of Self-Promotion: Tame Your Self-Marketing Fears and Build Your Business!
by Sean Eric Armstrong, "If you're like most people, you'd rather do almost anything other than self-promotion. But you can't get clients consistently — and move into the upper echelons of your profession — if you don't overcome this reluctance…"

10/01/07 — The Direct Way to Market Your Business: An Introduction to Direct Response Marketing
by Sean Eric Armstrong, "Today, I'd like to talk about the basics of direct marketing. Why? Because, of all the business skills I consider marketing the most important, and direct marketing the best means of marketing…"