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Website Landing Pages

Smooth Landings — Turning Visitors Into Customers

A landing page — also known as a "jump" page — is a specialized registration page tied to a specific product or offer. It is called a landing page because the user "lands" there typically by clicking on a banner ad or an embedded URL in an e-mail message you have sent to her.

If you get a letter in the mail with a Web page address on it or you get an e-mail that says "Click Here"… these take you to a landing page. The landing page has sales copy and an order form or some other way to respond to the offer.

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