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Website Information Pages

The Key to Generating and Keeping Website Traffic

Content is the most important element of success for a website. Information attracts Web surfers like a flower lures bees.

There's a saying, "an educated consumer is the best customer." Informative content begins the process that leads customers to make new purchases.

Every day, consumers go online to find information to help them with pressing decisions. If your website offers the vital information your prospects are looking for, its success is all but assured.

Informative, well-organized content is what people are looking for when they come to the Internet. If your website delivers what your prospects are looking for, they'll come back again and again, and so will their friends, co-workers, and relatives.

But what content will help your prospects and keep them coming back for more?

Keeping Your Copy Lively and Relevant

Website "information" pages must contain good, relevant content such as "How To" articles or videos, product reviews, and any other information your prospect might need as part of their decision-making process.

For example, if you're selling electric blenders, product comparisons of the different models you offer, comparisons against competing blenders (assuming they show yours in a favorable light), blender recipes, and tips and tricks for getting the most from one's blender would all make for good, relevant content.

All copy should be interesting to read, but not everything that's interesting to read belongs in your website copy.

The goal of an information page is not to directly sell something, but to move the sales process forward in some way.

Your content should be relevant to the message you're trying to communicate and to the people you want to reach — those who are most likely to buy your product, join your club, take your course, or donate to your cause.

If a site selling website design services begins with an intellectual essay on the impact of the Internet, that may interest Web enthusiasts or techies. But the business owner looking for specific information on how to create a profitable website is probably unwilling to wade through this nonessential stuff to get to the part about how they can save time and make money.

Using our blender example, if you include smoothie recipes be sure to link to the best blenders you offer for making smoothies.

Whether you're using videos, podcasts, articles or white papers, give your prospects and customers the information they want and need. Make the information easy for them to find and share with others. If your website delivers what your prospects are looking for, they'll come back again and again, and so will their friends, co-workers, and relatives.

Contact Kethyr Solutions today for more information or call us toll-free at 888-538-4971.

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