Search Engine Marketing (SEM)
What If You Built a Website...and Nobody Came?
Unlike the Kevin Costner movie Field of Dreams, "If you build it, they will come" has no meaning on the Internet.
You can have the greatest website in the world. But if no one can find your site, it might as well not exist.
To be truly successful, a site must have traffic Lots of it! And not just random traffic, but targeted traffic consisting of people who are searching the Web specifically for the kinds of services and products your company offers.
Our experienced Internet marketing team offers a comprehensive suite of services designed to improve your chances of being found by search engines and acquiring high rankings in multiple, well-defined searches. We accomplish this through search engine positioning and optimization, as well as other search engine marketing techniques such as pay-per-click advertising.
Search Engine Positioning & Search Engine Optimization (SEO)
Organic search results not only attract far more clicks than PPC ads, they're also seen as more credible.
Unless your site ranks within the top 10 results for any given search, odds are that you will have very few visitors to your site. That's where "search engine positioning" comes in.
Search engine positioning is a conscientious effort to push your site toward the top of a results list for specific search terms. Such a list can often number in the millions! If getting to #1 seems a daunting task, you need the help of a professional search engine marketing firm like Kethyr Solutions.
Achieving the best SEO results largely depends on how effectively you can apply a handful of core principles and alter them on a consistent basis.
Armed with Kethyr SEO Premier, our proprietary search engine optimization process, our team of Internet marketing professionals constantly keeps abreast of developments within this specialized and ever-changing field.
We can research the relevant keywords people are actually searching every day, assess the sites competing for those keywords, and recommend strategies that will yield the highest rankings possible to put you ahead of the competition.
Many of our clients have seen a dramatic increase in traffic to their sites, thanks to our search engine positioning expertise. Here then are the fundamentals that you need to get right and that make up our proprietary search engine positioning process, Kethyr SEO Premier:
Keyword and key phrase research is unarguably the most important underlying factor contributing to your site's search engine ranking. Once you have identified high-impact keywords, they must be strategically incorporated into site pages in a way that not only suits search engines, but is still useful for real visitors to your site. Read more »
Content Writing & Editing
Keywords and key phrases are useless on their own, so they need to be properly applied throughout website pages to ensure good keyword density. You should also make sure you have enough content pages to rank well. For example, a typical B2B site should have somewhere between 100 to 500 pages of content to rank in the top results. Read more »
SEO Website Coding
Search engines read and index the code, or meta content, behind each page of your website. "Title" tags are a priority area for search engine spiders, and the meta description is what the searcher sees on search results pages below the page title link. Read more »
Inbound links are among the least understood and most underappreciated of SEO factors. "Link juice" can have an enormous impact on your site's rankings. The most valuable links to your site are from other highly regarded pages and sites that are relevant to your industry. Read more »
Search Engine Submission
The fastest way to get your site indexed by search engines is to get links to your site from other sites that are already indexed by the search engines.
However, we srongly recommended you submit a sitemap to the search engines periodically to make sure they are aware of all of the pages on your site.
If your site is relatively new, it will take some time for it to achieve the organic (non-paid) search engine placement you desire. There are ways to speed up the process, such as direct search engine submission, but none of them are as effective as your patience and long-term vision. Read more »
So What Happens If Everybody Can Find Your Website?
Using our Internet marketing services, many of Kethyr Solutions' clients have seen a dramatic upswing in visitor traffic to their sites, resulting in revenue increases of up to 50%.
Contact Kethyr Solutions today for more information or call us toll-free at 888-538-4971.
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