What's in a Keyword?
Keywords and keyphrases are the words and terms people type into a search engine when looking for information on a certain topic. Without the search engine ability to search for certain words and phrases on the Internet, the vast quantity of information available online would be all but unattainable.
Research, Research, Research
Before beginning any search engine optimization (SEO) for a website, the first pre-requisite is a quality list of keywords/keyphrases to target. Keyword/keyphrase research is the foundation of any SEO, and without well-thought out and executed keyphrase research, any search engine optimization is doomed to be a wasted effort.
One of the most critical things to remember: building a concise list of targeted keywords and phrases, drawn from research and analysis, is a much more effective approach than writing up a laundry list of words and cramming them into your code and copy.
Make sure you do a thorough keyword expansion by scouring your competitor sites and noting any keywords you may have missed. You don't want to leave any popular keywords out, but you also want to ensure you are getting high impact. Once you have expanded your keyword list, boil it down to the 10-20 keyphrases that convert best for your leads.
Keyword and keyphrase research is unarguably the most important underlying factor contributing to a site's search engine positioning. However, it is only the beginning!
Once you've identified high-impact keywords, they must be strategically incorporated into site pages in a way that not only suits search engines, but is still useful for real visitors to your site.
Content Writing & Editing
Keywords and key phrases are useless on their own, so they need to be properly applied throughout website pages to ensure good keyword density. You should also make sure you have enough content pages to rank well. For example, a typical B2B site should have somewhere between 100 to 500 pages of content to rank in the top results. Read more »
SEO Website Coding
Search engines read and index the code, or meta content, behind each page of your website. "Title" tags are a priority area for search engine spiders, and the meta description is what the searcher sees on search results pages below the page title link. Read more »
Inbound links are among the least understood and most underappreciated of SEO factors. "Link juice" can have an enormous impact on your site's rankings. The most valuable links to your site are from other highly regarded pages and sites that are relevant to your industry. Read more »
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