These consist of ads on blog's website. You see, people have to go to websites to read blogs. As an advertiser, this gives you two chances to capture visitors' attention with advertising: in the blog itself, and on the website separate from the blog.
You may be asking, "Are businesses successfully advertising on other people's blogs?" According to PQ Media and Marketing Vox, blog advertising surpassed $36 million in 2006. And it's projected to go over $300 million by 2010. That's more than a 733% increase! So, something must be working given the increasing focus companies are giving to advertising their products and services on blogs.
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