12/05/09 Don't Forget to Watch for, and Use, Seasonal Keywords
by Sean Eric Armstrong, "You may be aware that you need to pay close attention to the principal keywords you choose for your website
But, if you've been working on your site for more than a few months, you've likely recognized that the time of year impacts the number of people searching for your principal keywords
11/02/09 Trick or Tweet? Measuring the Returns on Your Social Networking
by Sean Eric Armstrong, "
Do you find yourself wondering if your social media efforts and time are really paying off? How do you measure the Return on Investment (ROI) of relationship-building and engagement? How can you be sure you're not sucking the time out of your most productive hours each day with little return?"
10/01/09 There Is No Final Draft When You Write a Web Page
by Sean Eric Armstrong, "As students, we were told we should write a rough draft followed by a final draft. And maybe some additional drafts in between
It's not surprising that we bring a similar approach to writing web pages
But that's not right
9/16/09 What's a Client Worth to You?
by Sean Eric Armstrong, "There's little arguing that a client's value can be determined in multiple ways. Today, I'd like to leave aside discussions of a client's inherent worth as a human being and the pleasure we derive from helping another person succeed and discuss something far more important to the health of your business
8/16/09 Build Your Sales Argument in a Simple, Straight Line
by Sean Eric Armstrong, "Once you have captured a reader's attention with your headline and lead, don't assume that you will keep that attention after the first line, second line, or third line.
8/01/09 Why Story Leads Work
and Five Places to Find Them
by Sean Eric Armstrong, "Even now, with almost a decade of writing promotional copy under my belt, I still find the blank page paralyzing at times. But I've developed a series of techniques I rely on to get into a project. One surefire strategy is to start with a story
7/01/09 Lessons From a Marketing Legend, Part II
by Sean Eric Armstrong, "How do you become a marketing genius someone who effortlessly comes up with innovative approaches to sell just about anything? Well, you can't. But you can
6/15/09 Lessons From a Marketing Legend, Part I
by Sean Eric Armstrong, "Like David Ogilvy and many other advertising experts, Gene Schwartz believed the headline is the most important part of an ad. But his belief about the function of the headline may surprise you
6/01/09 How to Write Good Sentences And Why You Should: Two Golden Rules and Five Techniques
by Sean Eric Armstrong, "If you want to be your best in business, you must be a good writer. By good, I don't mean crafty or artful, but clear and persuasive. For our purposes, writing is a means to an end. The end is (1) the clear expression of an important idea or (2) persuasion. To do either well, you don't need to have the literary sensitivity of a Cormac McCarthy, but you do need to do certain things
5/19/09 How to Create A Powerful, Memorable "Unique Selling Proposition"
by Sean Eric Armstrong, "You may already know that "USP" stands for "Unique Selling Proposition," and you probably have some idea of what that means "It's the thing that makes my product unique," you may be thinking right now. But do you know the three components of an effective USP? Most people don't
5/03/09 "Search Engine Optimization" vs. "Pay Per Click" Which Route Makes the Most Sense for Your Business?
by Sean Eric Armstrong, "Previously we've talked about Search Engine Optimization (SEO) copywriting and Pay-Per-Click (PPC) ads and the opportunity each presents for your business. Today I'm going to give you an overview of the pros and cons of both, so you can decide which strategy makes the most sense for your online initiatives
4/17/09 The Small-Business Owner's Guide to Blogs and E-Letters
by Sean Eric Armstrong, "Both blogs and e-letters are ideal marketing tools for small-business owners. They give you two inexpensive ways to communicate with your customers, give them useful advice, and reveal your latest products and services
4/01/09 The 3 Basics You Need to Start an E-mail Newsletter
by Sean Eric Armstrong, "Why would you want to start an e-newsletter? According to marketing guru Michael Masterson, an e-newsletter is one of the best ways to make almost any business at least twice as valuable, to generate substantial cash flow, to double or triple your profits, or to turn an interest or hobby into a money-making venture.
3/15/09 A Website or a Blog Which Is Right for You?
by Sean Eric Armstrong, "The time has come to map out your strategy for taking your business online
Today I'm going to look at four factors that may determine whether you go with a blog or a website
3/01/09 A Low-Cost, Highly Effective Way to Build Your Business
by Sean Eric Armstrong, "Today I'd like to share with you a story about a marketing tactic that will, without a doubt, generate more clients for your business
and get you instantly recognized as an expert in your field.
2/15/09 10 Ways to Build a Successful, Opt-in E-mail List
by Sean Eric Armstrong, "If you're marketing products or services online and you're not asking every visitor to your website or blog to sign up to receive a regular e-mail from you you're leaving money on the table
2/01/09 Win Them Over With the Most Surprising Communication Technique
by Sean Eric Armstrong, "Here's a powerful, proven communication technique that's not about speaking. In fact, it's about
1/15/09 Can You Write an Article Like This One?
by Sean Eric Armstrong, "Several of my clients have recently asked me for some advice about writing articles as a self-marketing tool
Here's what I told them
1/01/09 Turning Bad Habits Into Best Practices
by Sean Eric Armstrong, "The habits of success have been studied by great thinkers and philosophers for at least 2,500 years. After personally studying the subject for more than 15 years, I have identified seven habits that you need to develop if you want to perform at your very best in everything you do